SPARK 2026 adds iGaming 3Tech in Sofia

Eventus International is expanding SPARK 2026 into a broader gaming event in Sofia, Bulgaria, by adding a dedicated iGaming 3Tech stream on 19-20 October 2026. The move brings MarTech, FinTech and RegTech into the same forum as software, payments, affiliates and revenue growth as operators face tighter regulation and faster technology change.

Why it matters: - The expanded format gives Southeast Europe’s gaming industry one place to connect product, payments, compliance and marketing. - Operators are facing pressure from regulation, technology shifts and changing player behavior at the same time. - The combined event is designed to help attendees compare growth tactics with compliance and payment strategies in one setting. - Sponsors and exhibitors gain access to a wider mix of decision-makers across gaming, fintech and regulation.

What happened: - Eventus International announced an expanded SPARK 2026 for 19-20 October 2026 in Sofia, Bulgaria. - The event now includes a dedicated iGaming 3Tech conference stream. - SPARK will cover software, payments, affiliates and revenue growth. - iGaming 3Tech will focus on MarTech, FinTech and RegTech. - The two formats will run under one roof as a single industry event.

The details: - Day One on Monday, 19 October 2026 is set to focus on product, payments and acquisition. - Day One sessions include retention vs. acquisition, payments as a conversion lever, retail gaming in a digital-first world, modernising the retail gaming floor, and compliance versus user experience in multi-jurisdiction markets. - Day Two on Tuesday, 20 October 2026 centers on scaling with confidence in an environment shaped by AI, affiliate change, regulatory pressure and performance marketing. - Day Two sessions include a keynote from Nikolas Monti-Potsolakis of Black Lantern Media on the shift from SEO to AIEO in AI search. - Other Day Two topics include the changing role of affiliates, responsible AI marketing under the EU AI Act, and lessons from CEE licensing models. - The iGaming 3Tech stream also runs on Tuesday, 20 October 2026. - iGaming 3Tech sessions cover how data, regulation and performance are converging in regulated gaming markets. - Stream topics include embedding regulation into systems and workflows, turning first-party data and affiliate partnerships into revenue, and balancing compliance, personalization and profitability in Europe. - The speaker lineup includes leaders from payments, compliance, marketing, law, SEO, fintech and gaming. - Named speakers include Antony Jordan of ODDSET Sportwetten GmbH, Robert Stoica of Winbet, Sarafina Wolde Gabriel of Rightlander and Christian Piska of the University of Vienna. - Eventus International says limited sponsorship opportunities remain available. - Registration is open through the event page.

Between the lines: - The event expansion reflects how gaming conferences are being reshaped by the overlap of commercial growth and regulatory compliance. - The addition of MarTech, FinTech and RegTech suggests Eventus International is trying to attract attendees who influence both revenue and operational controls. - A combined format may also make the event more useful for companies that sell across multiple parts of the gaming stack.

What's next: - Attendees can register now for the October event. - Organizers are still selling the remaining sponsorship packages. - Eventus International expects the broader agenda to support cross-sector networking before the 2026 event opens.

The bottom line: - SPARK 2026 is becoming a wider gaming-industry meeting point, with iGaming 3Tech adding a more explicit focus on data, regulation and growth technology.